The WHC can in no way provide legal advice, interpret law, insurance policies, etc. We are here to provide you with the information that we are given and can find for you. Our office hours are limited during this time due to the COVID-19 pandemic. Please feel free to leave a voice message, e-mail or send us a message through our Facebook page, and we will get back to you as soon as possible. We will post all of the information that is available to us on the WHC website and share it on the WHC Facebook page as soon as we receive it. Thank you for your patience and stay safe!


ATTENTION - Important Midwest Horse Fair Information

November 19, 2020

We are deeply saddened to share that the 2021 Midwest Horse Fair, scheduled for April 16, 17 & 18, 2021, is canceled.

The State of Wisconsin and Dane County are experiencing catastrophic effects of Covid-19, increased hospitalizations, and overwhelmed intensive care units. To ensure the continuity of operations and an ability to swiftly upscale and rapidly deploy much needed vaccinations, Public Health of Madison & Dane County has extended their emergency use of the Alliant Energy Center grounds through April 30, 2021. COVID-19 testing and soon vaccinations will be the primary focus at the facility during this time. Regretfully these actions, while necessary for public health, force the cancelation of the 2021 Midwest Horse Fair.

Alternate dates and locations have been discussed at length with the Midwest Horse Fair Board and management. Unfortunately, during these unprecedented times, there are no assurances that rescheduling within 2021 would guarantee an event. Furthermore, alternate facilities neither offered the guaranteed availability or accommodations, which would allow for an event of the variety, capacity and caliber we have come to expect from the great Midwest Horse Fair.

Rest assured, our patrons are our top priority. Those who have invested in the 2021 Midwest Horse Fair will be contacted directly by email and provided with information regarding their investment options.

Our hearts are heavy. We cherish our fans, exhibitors and partners. While we are regretful to make this announcement, we are thankful to allow ample time for our patrons to adapt and undo their preparations, for which many have planned months in advance.

We are profoundly grateful for the support of our beloved equine community. Our patrons, participants and partners are truly the heart of this event and we thank you for your unwavering interest and dedication in making Midwest Horse Fair the top 3-day horse fair in the country. Our shared love of the almighty equine drives our organization to produce an event of colossal charisma and epic atmosphere. A hole is left in our hearts until we can share that joy with you again in 2022.

Though this cancelation does not come without its challenges, we will prevail. After all, who knows true grit better than us cowboys and cowgirls.  It is with your commitment that we look forward to Midwest Horse Fair’s return, better and stronger than ever, April 22, 23 & 24 – 2022 at the Alliant Energy Center in Madison, WI.


Welcome to the Wisconsin Horse Council (WHC) Website!

Visit our Store!

The Wisconsin State Horse Council (WHC) is here for "the horse" and the people who own them or simply love them. We exist solely for the welfare of the horse and the betterment of our industry as a whole.

Our Mission

  • To represent and to foster a unified equine industry of Wisconsin.
  • To promote the equine through leadership, education, service and communication.
  • To take a pro-active role in the future growth and development of the equine industry.

Company Overview

WHC is a non-profit organization representing horsemen and women and the equine industry in Wisconsin. In representing the equine industry we promote the horse through leadership, education, and service, and take a proactive role in the growth of our industry.

Please feel free to contact us. Thank you! Contact us...


The Economic Impact of the Horse Industry on the United States

IT'S HERE! The American Horse Council Foundation's results of its 2017 National Economic Impact Study are now available!

Please click on the link below to be redirected to the American Horse Council's website page where you can get all of the details and a link where you can purchase the new booklets of information.


AHC INFOGRAPHIC 2017 Economic Impact Results - NATIONAL (PDF)

AHC INFOGRAPHIC 2017 Economic Impact Results - WISCONSIN (PDF)

WHC's 2017 Economic Impact Brochure - (PDF)




Please read this message that we received from the American Horse Council and check out the link provided.....thank you!


ORR has put together a survey to capture outstanding LWCF eligible projects that will meet a diverse array of outdoor recreation needs, support rural economic development goals and increase access to especially underserved communities that don't have recreation nearby. I encourage you to circulate these to your communities and stakeholders to submit projects that may be eligible for funding!

Julie Broadway


American Horse Council


Time To Ride Challenge Information

The purpose of the Challenge is to support individual equine businesses and organizations in attracting newcomers to horses by hosting an event at their facility. This grassroots approach gives barn owners the opportunity to grow their business by introducing non-horsey people to the beauty and benefits horses bring to our lives, while simultaneously growing the horse industry overall.

Visit the link below for more information and to register your barn today







Please click on the link below for all of the details and to access the donation form for this program.





Announcements and Notices

WHC Horsemen's Calendar of Upcoming Events

Want to know what equine related events and activities are going on in your area? Please click on the heading above to access a list of up-coming events and a form that you can complete and send to us to have your equine related activity added to this new calendar!

WHC Classified Ads

Exclusively for Wisconsin Horse Council members........

We are offering FREE classified ads on our website and in the newsletter!

Recreational Trail Aids (RTA) Program

This is a federal program administered in all states. Municipal governments and incorporated organizations are eligible to receive reimbursement for development and maintenance of recreational trails and trail-related facilities for both motorized and non-motorized recreational trail uses.

Legal Transportation of Horses Across State Lines

WHC would like to share this important information with you courtesy of Please click here to access this excellent article.

Attention All WHC Members

Important information for all WHC Members! Please click below to read the details.

Great News for WHC Members!

Did you know that if you are a member of the Wisconsin Horse Council (WHC), you are also eligible for the American Horse Council's (AHC) Advantage Plan?


New! Business Card Advertisements!

Wisconsin State Horse Council | P.O. Box 72 | 121 S. Ludington St. | Columbus, WI 53925
Monday-Friday 8:00 a.m. - 4:00 p.m. | Phone: 920-623-0393 | Fax: 920-623-0583 | E-mail: | Form login