The WHC can in no way provide legal advice, interpret law, insurance policies, etc. We are here to provide you with the information that we are given and can find for you. Our office hours are Mondays - Fridays 8 AM to 4 PM. Please feel free to leave a voice message, e-mail or send us a message through our Facebook page, and we will get back to you as soon as possible. We will post all of the information that is available to us on the WHC website and share it on the WHC Facebook page as soon as we receive it. Thank you!


WHC Office Hours: Monday-Friday = 8:00 a.m. to 4:00 p.m.

ATTENTION All Equine Retail Business Owners!

The Wisconsin Horse Council is a state-wide, non-profit organization that has been helping horses and those that love them for over 50 years
We would like to hear from the equine related business owners in the state on what we can do to help your business succeed and grow.

Please click on the link below to take a brief survey.

Your answers will be kept confidential and we thank you in advance for your assistance!



Welcome to the Wisconsin Horse Council (WHC) Website!

The Wisconsin State Horse Council (WHC) is here for "the horse" and the people who own them or simply love them. We exist solely for the welfare of the horse and the betterment of our industry as a whole.

WHC Mission Statement

To represent, protect and foster a unified equine industry in Wisconsin through leadership, education, service and communication.

WHC Vision Statement

To take a pro-active role in the future growth and development of the equine industry.

Company Overview

WHC is a non-profit organization representing horsemen and women and the equine industry in Wisconsin. In representing the equine industry we promote the horse through leadership, education, and service, and take a proactive role in the growth of our industry.

Please feel free to contact us. Thank you! Contact us...


WHC Celebrated 50 Years in 2022!

Please click on the link below to take a look at the Wisconsin Horse Council's 50th Anniversary Booklet.

Thank you to everyone who has served and supported us over the past 50 years!

WHC 50th Anniversary Booklet - (PDF)


The Economic Impact of the Horse Industry on the United States

IT'S HERE! The American Horse Council Foundation's results of its 2017 National Economic Impact Study are now available!

Please click on the link below to be redirected to the American Horse Council's website page where you can get all of the details and a link where you can purchase the new booklets of information.


AHC INFOGRAPHIC 2017 Economic Impact Results - NATIONAL (PDF)

AHC INFOGRAPHIC 2017 Economic Impact Results - WISCONSIN (PDF)

WHC's 2017 Economic Impact Brochure - (PDF)


National Economic Impact Study Survey

While there are several surveys conducted in the equine industry, the American Horse Council’s (AHC) National Economic Impact Study is the most comprehensive and widely used study of the industry’s contributions to GDP including employment, volunteers, equid population, acreage, etc. broken by sectors (Recreation, Racing, Competitions, and Working Horses).
An economic impact study is a critical tool to create an awareness of and an interest in the equine industry; provide positive relationships, including congressional and media relations; identifying the industry as a player in the local, state & national economy and allowing the industry to advertise itself by first identifying its contributions.

There are roughly two million horse owners in the United States, and we need your help reaching as many of them as possible to get the most robust picture as we can of the industry’s contributions. To encourage participation, the AHC has partnered with several sponsors to offer 15 incentive prizes, including:

  • 1st Prize – One John Deere “green” piece of equipment: Z545R ZTrak Mower valued at $7500.
  • 2nd Prize - One year of Nutrena feed for 1 horse (a $2,000 value): 40 Nutrena free-bag coupons valued at up to $50 a coupon.
  • 3rd – 6th Prize - One year of Purina feed for 1 horse (a $500 value per horse): 20 coupons valued at $25/each (total value $500).
  • 7th Prize - One countertop fridge (holds up to 40 cans/bottles) from Cargill, valued at $350.
  • 8th-9th Prizes - Enrollment in Texas A&M AgriLife Equine Reproductive Management Online Course, valued at $300/enrollment.
  • 10th- 15th Prizes - $30 gift certificates from Trafalgar Square Books (total value $180).

In addition, all participants completing the survey will be eligible for 15% discount on purchases at (discount code is provided at the end of the survey).

Prize winners will be announced in the fall 2023 when the study results are announced.
See AHC website to review all the prize drawing rules.

We would like to emphasis that this is first, and foremost, a national study, however there are several states/communities that have commissioned breakout reports including California, Florida, Maryland, New York, North Carolina, and Texas for state studies, along with Marion County, Florida and Long Island, New York for community studies.  New this year is a specialty report focusing on Standardbreds, sponsored by the United States Trotting Association.

Thank you for participating and sharing this survey with all your horse owning friends! The survey will be available from April 3, 2023, through September 29, 2023.

Please click on the following links:

Horse Owner Survey

Horse Industry Supplier Survey


Please click on the links below for information from the American Horse Council (AHC) and the United Horse Coalition (UHC)

AHC September 2023 Update

AHCF Launches Fundraising Platform - (PDF)


Time To Ride Challenge Information

The purpose of the Challenge is to support individual equine businesses and organizations in attracting newcomers to horses by hosting an event at their facility. This grassroots approach gives barn owners the opportunity to grow their business by introducing non-horsey people to the beauty and benefits horses bring to our lives, while simultaneously growing the horse industry overall.

Visit the link below for more information and to register your barn today







Please click on the link below for all of the details and to access the donation form for this program.





Announcements and Notices

WHC Calendar of Upcoming Events

Want to know what equine related events and activities are going on in your area? Please click on the heading above to access a list of up-coming events and a form that you can complete and send to us to have your equine related activity added to this new calendar!

WHC Classified Ads

Exclusively for Wisconsin Horse Council members........

We are offering FREE classified ads on our website and in the newsletter!

Recreational Trail Aids (RTA) Program

This is a federal program administered in all states. Municipal governments and incorporated organizations are eligible to receive reimbursement for development and maintenance of recreational trails and trail-related facilities for both motorized and non-motorized recreational trail uses.

Legal Transportation of Horses Across State Lines

WHC would like to share this important information with you courtesy of Please click here to access this excellent article.

Attention All WHC Members

Important information for all WHC Members! Please click below to read the details.

Great News for WHC Members!

Did you know that if you are a member of the Wisconsin Horse Council (WHC), you are also eligible for the American Horse Council's (AHC) Advantage Plan?


New! Business Card Advertisements!

Wisconsin Horse Council | P.O. Box 72 | 121 S. Ludington St. | Columbus, WI 53925
Monday-Friday - 8:00 a.m. - 4:00 p.m. | Phone: 920-623-0393 | E-mail: | Form login